Digital marketing & communications consultancy

Make your business easier to find, understand, and trust.

AD & JS helps service businesses, nonprofits, and growing teams improve their website, SEO, content, and social media through practical strategy and consistent execution.

Senior marketing team collaborating on website, SEO, content, and campaign strategy
$25K+nonprofit donor goal surpassed in 3 months

Featured case study

Helping a nonprofit surpass its $25,000 donor goal through clearer digital communication.

Consistent social media, strategic newsletters, website updates, and practical campaign consultation across a three-month donor campaign.

$25K+donor goal surpassed in three monthsRead the case study

How we create momentum

One practical visibility system, six connected moves.

We connect the pieces visitors notice first: what you offer, why they should trust you, where they find you, and how they take the next step.

01

Clear offer

Make your services, audience, value, and next step easy to understand.

02

Website trust

Improve page structure, proof points, FAQs, CTAs, and credibility signals.

03

Content rhythm

Plan consistent blogs, newsletters, social posts, and website updates.

04

Search visibility

Use keyword research, SEO pages, metadata, and internal links to support discovery.

05

Social proof

Turn results, stories, testimonials, and community updates into trust-building content.

06

Inquiries

Make forms, calls to action, meeting links, and follow-up paths easier to use.

Strategy-grade thinking. Practical execution.

A hands-on team for organizations that need clarity and delivery.

Senior attention, strong English communication, flexible support, and a practical focus on deliverables — without a heavy agency relationship.

Creative & growth leadJerna Serrano

Storytelling, copywriting, social media strategy, content direction, and brand voice development.

Strategy & communications leadAllan Diel Caranguian

Communications strategy, SEO and content structure, organizational messaging, and long-form strategic content.

Book a free strategy review
Jerna Serrano
Jerna SerranoCreative & Growth Lead
Allan Diel Caranguian
Allan Diel CaranguianStrategy & Communications Lead

Who we support

Flexible support for teams that need a sharper digital presence.

SMEs & local brands

Build a credible growth engine.

Turn offers, services, and customer questions into clearer website content and reliable publishing.

Clinics, schools & service firms

Make expertise easier to trust.

Clarify your message, improve service pages, and make inquiry paths easier to follow.

Nonprofits & advocacy groups

Tell the story behind the work.

Awareness campaigns, donor communication, impact content, and community-facing messages.

Agencies & consultants

Add white-label capacity.

Dependable content, SEO, and communications support for client delivery needs.

6integrated service tracks
2senior consultancy leads
90-daycontent cycles that build momentum
180-daywebsite growth partnerships

How the work moves

A disciplined system clients can trust.

01

Discovery

Goals, audience, channels, and constraints.

02

Audit

Messaging, website, SEO basics, social presence, and competitor signals.

03

Strategy

Positioning, content pillars, campaign opportunities, and roadmap.

04

Execution

Publishing, optimization, reporting, and next-cycle improvement.

Book a free strategy review

Tell us what is working, what feels unclear, and what you want to improve.

A short note is all we need — your name, email, and a link to your website or socials. We will reply with practical next steps and a recommendation that fits your goals.

Or book a call directly →